Google’s AI Overviews Are Here—What It Means for Your Practice’s Online Visibility

How generative AI is reshaping search—and how to keep your clinic visible

Google is changing the way we search.

With the rollout of AI Overviews in Australia, search results are beginning to look and behave very differently. These intelligent summaries now appear at the top of Google search pages, offering patients instant answers to their questions—often without needing to click through to a website.

What Are AI Overviews?

AI Overviews are Google-generated summaries that pull together information from multiple sources to provide quick, conversational answers.

If someone searches:

“What are natural fertility support options?”

They may now see a smart, AI-generated paragraph answering that question—alongside a few suggested links.

This means patients could get what they need without ever scrolling down.

Will It Impact Google Ads?

Yes, in subtle but important ways.

While your Google Ads will still appear at the top and bottom of the page, the space for organic results has become tighter. That means:

• Your ads need to match the patient’s intent more closely than ever.

• Your SEO content should aim to be featured in AI answers.

• Your website must make a strong first impression—fast.

What Should You Do Right Now?

Here’s how to future-proof your digital strategy:

✅ Double down on trust and expertise.

Google wants to feature content from real experts. Make sure your website reflects your clinic’s authority and experience.

✅ Answer patient questions in plain language.

Build blog posts and pages around real-world search queries—think: “Is hormone therapy safe after 50?” or “How to choose a fertility clinic?”

✅ Audit your search terms.

If you’re running Google Ads, review which terms are bringing patients in—and which ones aren’t.

We Have You Covered

At Bloom & Scale, we’re already tailoring campaigns to stay ahead of these AI changes. Whether you’re running ads, building SEO, or refreshing your site—we’re here to help your women’s health practice flourish in the AI era.

✨ Need help adjusting to Google’s AI changes? Let’s connect.